Archive for category interview

Sex on Wheels | Amanda Feder

At 24, Amanda Feder began to wonder if, perhaps, her inability to ride a bicycle was hurting her chances for finding love in a bicycle friendly city. So, she decided to learn to ride a bike of course, and make a movie about it. The short documentary has been submitted to festivals and the World Premiere is expected sometime this summer. Curious about the project I emailed Amanda a few questions and she was kind enough to respond.

I really want to start off and just ask you about those shoulder pads, but let’s start with the introductions, give us a brief bio?

My name is Amanda Feder, and I directed Sex on Wheels. I graduated from Film Studies at Ryerson University, and recently went back to school to do an MA in Media Studies at Concordia University. I’ve also worked as a production coordinator and researcher for documentary film and television. This short film was my first time directing outside of school.

I get that you wanted to learn to ride a bike to impress, or maybe just not be embarrassed around a boy, but most of us would have probably gone out in the back yard, by ourselves, and figured it out. What made you want to learn so publicly? Why make a film?

This film is really about putting yourself out there, trying something new, and not being afraid to be yourself, to show your limitations and vulnerabilities. That theme is of course in the film in my journey of learning to ride a bike, but it was also an important part of me actually making the film, producing a creative project on my own, which was really scary. So it was important for me to make the film on both those levels.

Ok, the shoulder pads. I’ve not seen the film, but in the trailer you’re often wearing what looks like full football gear. How much of that was you really being nervous about crashing and how much of it was just being a little goofy?

A little of both. The idea came from the sincere place of me being terrified of hurting myself. A lot of the funny moments in the film came from that place. I wasn’t trying to be funny on purpose (my sense of comedic timing is actually pretty horrific), but a person being horrified of something everyone else takes for granted lends itself to humour. Instead of my friends telling me I looked ridiculous in those pads, which they probably would have done normally, they told me to run with it for the sake of the film.

Judging by the trailer, it looks like you did learn to ride a bike – how much is cycling a part of your daily life post film?

I did learn to ride a bike! However, I am not 100% comfortable on a bike yet. I still have a lot more practice to do to get over my fear. I never bike outside of a bike lane, and I can’t bike in high traffic areas. So it’s not my main mode of transportation yet, but I’m still hopeful I can get there.

Like most people, I learned to ride a bike at 5 or 6 and don’t really remember much about the process – I do remember riding directly into a telephone pole – you now have this unique memory of learning as an adult. What was it like the first time you got rolling?

It was terrifying and exhilarating. But mainly terrifying. I didn’t understand how anybody could enjoy biking I was so nervous. But I kept biking for the sake of the film, thinking I’d never be able to really take pleasure in it. And then one day we were shooting on a scenic bike path just to get some footage of me biking, and I biked for 30 minutes straight, something I had never done before (I had always stopped and started before). I suddenly realized I was liking biking, loving it. It was totally a new kind of feeling of freedom. That’s really when I felt I had learned how to bike.

How long did it take you to learn?

I learned to balance in one afternoon, it didn’t even take me an hour. A year passed in making the film before I learned to love it.

I also asked if learning to ride helped her accomplish that other goal she mentions in the film description, meeting boys, and she said we’d have to watch to film to find out.

As a cyclist who takes for granted the joy I get from simply being in the saddle, I look forward to seeing a film about a girl who has to learn to love cycling.

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Imaginary interview with Sam myself

Yesterday, Sam asked, “how do you propose to conduct press business while you’re slogging up King Ridge?”

My response:

Perhaps I’ll just interview you as we ride.

“This is your third year riding Levi’s Gran Fondo, what keeps you coming back?”

“Honestly, right now, I’m not sure.”

“I’ll put that down as masochism.”

“And stupidity.”


Of course, this says more about me than anything else.


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Levi Leipheimer’s King Ridge GranFondo

On Saturday, October 9, 6000 cyclists will converge on Santa Rosa, California. This year is the second edition of Levi Leipheimer’s King Ridge GranFondo and, for one day, cyclists from all over will have the opportunity to ride rural Sonoma County roads with professional cyclist Levi Leipheimer.

In preparation for the ride I fired off a few questions to Greg Fisher, the press guy for the GranFondo and editor of Bike Monkey Magazine. Greg also tweets as @levisgranfondo (at least sometimes) and may spend his leisure time using spray-on-tan to cover up his jersey tan.

TT: How did you first get involved with Levi’s Gran Fondo?

GF: I got sucked into Bike Monkey magazine after their first issue came out as “an editor,” which quickly became “the editor.” As things continued to swirl for Bike Monkey, I was able to continue to contribute and, with the success of the 2009 GranFondo, was able to come aboard full-time, leaving behind a 10 year career in salmonid fisheries restoration.

TT: What was the biggest challenge for the team last year?

GF: Where to start? Levi approached us with this thing not quite 6 months before the event day last year. It was a massive undertaking and we were making it up as we went along. We knew how to put on an event for a couple of hundred people and we just scaled it out, which I think ended up giving the ride such a good feel. Even though there were 3500 people out there in 2009, everyone felt like they were attended to as if they were on a small, high-end ride. I hope that we’re always able to make people feel like they’re just out on a ride with Levi and a bunch of friends that just so happens to have first class treatment for everyone. Even if that bunch of friends is 6000 people from all over the world.

TT: Last year, the event almost felt like it was a last minute thing – I’m not talking about the day of the event, it was the best supported ride I’ve ever been on, but the ramp-up (that’s corporate lingo) time seemed short. Do you feel like you’re everybody’s more prepared this time around?

GF: Yeah, see above for that. It was certainly down to the wire, but this time around, there’s no shortage of sweat and late nights. We’re doing so much more with the event this year, from the sheer scale of hosting 6000 people, to quintupling the size our auction fundraiser, from creating a program for individuals to fundraise, to adding a whole new host of community beneficiaries to the ride, including the creation of a competitive grant program for new cycling initiatives. The FondoSonoma Festival has grown and is even more friendly to cyclists and non-riders and their families. We even created an entirely separate social event in Santa Rosa, RadioShack Downtown, for all 6000 people on the night before the ride.

So yeah, we’re more prepared, but we’ve taken on so much more to build the event into a comprehensive experience for everyone, that it’s still a mountain of work.

TT: This year there’s going to be more riders, obviously this is a good thing for the event, but what are you doing to ensure everything goes as well as it did last year? Or, what, if anything, is going to be different because of the larger size?

GF: Well, safety is always the most important consideration any bike event. After 2009, we worked closely with the California Highway Patrol, emergency responders, volunteer fire departments, local government, and our on-course personnel to assess to what level we could grow the event in 2010. We arrived at the 6000 number after a lot of deliberation and planning with a lot of important partners. So, we’ve done a lot to make sure things go as well as they did last year. If we do it right, the only thing different in the feel of the event and the execution of the ride from last year to this year will be that there’s simply more people partaking in the fun this time around.

TT: I’ll be posting this on a cycling blog, so, what kind of bike(s) do you ride?

GF: The big three are my ’96 Salsa A La Carte MTB hardtail, my go anywhere, do anything, ’98 Bruce Gordon “bad judgement” cross/touring rig, and my ’96 Ibis, which was built off production by one of their welders back in the day. All Sonoma County steel and boy oh boy do I catch shit for riding a bunch of bikes from the last millennium.

TT: You just announced next year’s GranFondo will be on 10/1, a return to the first weekend in October, why did you guys go with the holiday weekend this year?

GF: We had to work with Levi’s schedule, of course, but there always seems to be a bit of weather in mid-October before the real rain comes on in December. The further away we are from that, the happier we are. On a weekend in California, you’re always up against some other big event, and most people are turning down one thing to do something else from May to early October. As a transplant to the Cal Republic, It’s a nice problem to have, really.

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