Archive for category 2014

Affinity Cycles/ Endo Kit Launch

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In collaboration with the most niche cycling kit manufacturer in the business Endo Customs, Affinity is proud to announce the long awaited release of our pro track team kit.  Endo only takes on a select batch of projects each year so we couldn’t be more hyped offering this up to our biggest fans.

So when the first one rolled off the line we asked NYC export and OG Affinity Employee Ben Foster (not the movie star Ben Foster but the fast as shit neo pro roadie) to pick it up right from Endo’s Downtown LA shop. 

Ben got to see the talented folks at Endo Customs work their magic firsthand, before hoping on his bike and testing out the kit in the hills of West LA, taking this series of self-portraits along the way.

A few things to note about our kit and Endo Customs: The kits are 100% handmade in Endo’s small workshop in Downtown LA, they handle all the printing, cutting and sewing in-house, sourcing only the most premium quality fabrics and materials available. The kit is available as both a long and short sleeve jersey and our team bib short.

Our kits are crafted with…
– Italian engineered highly abrasion-resistant fabric with MITITECH high compression technology, featuring 50+SPF/UPF
– Cytech EIT Carbonium COMP HP Chamois
– Laser cut leg band fabric with integrated grip

This kit has been reserved exclusively to our World Championship winning track team and has never been available for public sale. We’re running a two-week pre order and capping it off at the first 50.  So don’t be selfish and make sure you tell your fellow Kissena and Lo Pro riders before they’re gone.

Photography © Ben Foster 2014

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Gevenalle Releases BURD Front Derailleur

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Gevenalle (Formerly RetroShift) releases new BURD (Blatantly Upgraded and Rebranded Derailleur) Front Derailleur (and Chain Guide) just in time for cross season. The new 84 gram short cage derailleur completes the CX 1 and CX2 Shifting System. Coupled with the BURD rear and CX Shifters, Gevenalle comes closer to a complete Cyclocross groupo. MSRP for the BURD Front is $49 and includes Gevenalle’s amazing crash rebuild service, getting riders back up and running in the event of a incident for only $20 including shipping.

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Modify Watches grows deeper into cycling market

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San Francisco, CA, Modify Industries, Inc.,a San Francisco-based company that designs and manufactures interchangeable watches, announced today their recent collaborations with iconic IBD’s, cycling teams and street cycling heroes.

Following their successful Kickstarter campaign – ‘Mod-To-Order’- Modify Watches can now print-on-demand fully-customized watch designs These are printed and assembled in the San Francisco, CA and Modify is proud to offer the same process to cycling teams and IBD’s.  This control over the supply chain and production enables Modify to service both large and small shops, as well as teams.

“Modify’s entry into the cycling industry and itsculture is a natural extension for our brand and, more importantly, fun for our team.” states Aaron Schwartz, CEO, Modify Watches.  “We want to work with brands, teams and people that inspire us. IBD’splay a critical role for communities, as these brick and mortar shops offer the best resources for people to learn about our product. We are proud to have the opportunity to collaborate with people that we admire.”

Modify has made custom watches for SRAM,Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options. For dealer inquiries please contact Aaron Schwartz, aaron@modifywatches.com

About Modify Industries, Inc.

Founded in 2010, Modify Watches are fun, colorful and affordable timepieces featuring mix-and-match faces and straps. Near endless custom combinations means you can build the perfect “Mods” to match your style. Modify is an industry leader and official licensee of Major League Baseball, Major Leagues Soccer as well as local and national cycling teams and companies.  Their tagline says it all: Show YOUR Colors! More at ModifyWatches.com | @modifywatches

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Retroshift rebrands to Gevenalle

Cyclocross component maker Retroshift is changing its name and face to Gevenalle, and introducing an expanded and updated product line. Gevenalle, derived from two dutch words and translates to “Give All” reflecting the brands commitment to creating innovative and performance enhancing shifting solutions for cyclocross. The name change comes as the brand launches Hydraulic Shift Levers and Cassette Adapters both designed to address the specific needs of shifting in the mud and dirt. All Gevenalle products undergo testing in a race atmosphere before being brought to market.

“Gevenalle products are the result of a love for cyclocross and desire to offer innovative and problem solving solutions for the sport that road components don’t quite meet. Our products are geared toward the cross racer looking to improve his/her performance with race parts built to better meet their requirements. “We are offering affordable, after market components that better meet the requirements of the muddy carnage we call cyclocross”. -Adam Clement (Founder of Gevenalle)

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Be a Blackburn Ranger

BLACKBURN IS LOOKING FOR BRAND AMBASSADORS FOR 2014:

Are you a cyclist with an adventurous soul? Someone who likes to capture your stories along the road? Maybe you’re a seasoned bikepacker, well-versed in traversing back roads and trails. Maybe you’re just getting into adventure cycling – testing out overnight trips and yearning for more. Definitely you’re somebody who passionately believes in the idea that viewing the world can be better by bike.

At Blackburn we design product for those who embody this spirit of adventure, and in support of this community we’re recruiting 4 new brand ambassadors for 2014. Nicknamed “Rangers”, our ambassadors provide the ultimate test of our products and bring them into real world situations as they tackle journeys along the Pacific Coast and Great Divide routes. Blackburn Rangers work directly with our designers and engineers to deliver invaluable product feedback as well as advocate for bicycling touring, share their journeys and adventures along the routes and encourage everyone to get “Out There.”

If you’re interested in traveling the Pacific Coast Bicycle Route or the Great Divide Mountain Bike Route and sharing your stories along the way–as well as testing out our latest and greatest gear–you just might be the perfect candidate to be a Blackburn Ranger.

Learn more about what our Rangers did this year by clicking the Out There link in the header above and be sure to watch the video stories below.

CRITERIA OF A GOOD RANGER/WHAT WE’RE LOOKING FOR:
Loves the idea of exploring the world by bike.
Active and knowledgeable on social media, with a good following
Passionate about the Blackburn brand
Someone who likes to “capture” the moments of life.
An excellent storyteller; written, verbal and/or visual
A camper, traveler and adventurer.

AMBASSADOR RESPONSIBILITIES/WHAT YOU’LL BE EXPECTED TO DO:
Spread the word about the Blackburn brand and products
Travel the Pacific Coast or Great Divide Cycling Route in summer of 2014
Create and deliver ride inspired content (photos, videos, blogs)
Actively participate in social media
Attend Ranger Camp at the 2014 Whiskey Off-Road Event in Prescott, AZ
Provide product testing feedback to the Blackburn team

WHAT YOU GET/WHAT’S IN IT FOR YOU:
New & Prototype Blackburn Gear
Travel to and participation in our 2014 Blackburn Ranger Camp at the Whiskey Off-Road in Prescott, AZ
Appearance in Blackburn videos and possible regional ad campaigns, in-store displays or other Blackburn marketing initiatives
Small travel stipend to help you complete the route

HOW TO APPLY:
Submit a short essay that details why you’d make a great Blackburn brand ambassador.
Try to hit upon the following points: What sort of history do you have with the Blackburn brand? What kind of bike touring have you done, if any? What are your personal motivations for embarking on the Pacific Coast or Great Divide? Is there anything special you’d like to do along the way? Surf, Kayak, Climb, Skateboard, raise money for a cause, hit every historical site?
Send along several photos (3 to 10) that best illustrate who you are and how you view the world
Bonus points: upload a short video to YouTube that showcases the points listed above, #beablackburnranger and send us the YouTube URL with your completed essay

WHAT HAPPENS NEXT:
You will receive an email confirming we’ve received your application
An 8 person panel comprised of Blackburn representatives, media and creative partners and a representative from the Adventure Cycling Association will review each application
Finalists will be notified by February 22nd, 2014
Final selection will be determined by March 7th, 2014. Notification will be posted to www.blackburndesign.com

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