Kurt

I ride therefore I am. Cyclocross, Mountain or Road, geared or single-speed, trail advocate, bike blogger, business analyst. I am a co-conspirator to this little place called talkingtreads.com. Thanks for checking us out. Reach me directly at kurt*at*talkingtreads*dot*com

Chrome introduces Warm line

Chrome WARM™ technology offers a unique combination of insulated performance, reversible high-visibility, and classic workwear looks. Chrome WARM pieces are made with lightweight poly-fill insulation (keeps you warm even when wet), a water-resistant ripstop nylon shell, reflective details, a ventilated yoke, and more. Plus, they pack into a pillow for easy travel and naps.  Chrome WARM line consists of a Vest and Work Shirt

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CHROME WARM™  VEST

We built the Chrome WARM™ Vest to be our most versatile urban cycling piece of clothing. It can be worn alone or layered under Chrome Strom™ and Wind™, and over our Chrome Merino™. The Chrome WARM™ Vest has a high visibility rust orange side and a low-key black diamond quilt pattern on the other. Both sides are made with water-resistant ripstop nylon and our lightweight poly fill packs tightly. Bike specific features include longer torso, ventilated yoke and reflective details.

FEATURES:

• Reversible black diamond quilting on one-side, rust orange on the other for visibility choice

• Concealed 4-way stretch Nylon mesh yoke provides ventilation and mobility

• Rear utility pocket doubles as stuff sack

• Front hand warmer pockets

• Reflective taping along front zipper and back yoke band for night visibility

FIT:

• Slim fit with longer torso and arms for riding comfort

FABRICATION:

• Ripstop nylon shell with diamond quilting pattern for rip-resistance

• Water-resistant poly fill insulation provides warmth even when wet

• Welt covered zipper pockets resist wind and water

• Abrasion resistant nylon twill trim for enhanced durability at wear points

BLACK/RUST
MSRP:  $150

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CHROME WARM™
WORKSHIRT

The Chrome WARM™ Workshirt is the most versatile insulated jacket we can make. One side is high visibility rust orange, while the other is black diamond quilted. Both sides are made with water-resistant ripstop nylon. Bike specific details include longer torso and arms, reflective details, and ventilated yoke. The WARM™ Workshirt works on its own, or as an excellent mid-layer under our waterproof Storm™ Field Jacket and Storm™ Cobra.

FEATURES:

• Reversible black diamond quilting on one-side, rust orange on the other for visibility choice

• Concealed 4-way stretch Nylon mesh yoke provides ventilation and mobility

• Rear utility pocket doubles as stuff sack

• Front hand warmer pockets

• Reflective taping along front zipper and back yoke band for night visibility

FIT:

• Slim fit with longer torso and arms for riding comfort

FABRICATION:

• Ripstop nylon shell with diamond quilting pattern for rip-resistance

• Water-resistant poly fill insulation provides warmth even when wet

• Welt covered zipper pockets resist wind and water

• Abrasion resistant nylon twill trim for enhanced durability at wear points

BLACK/RUSTTM

MSRP:  $180

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Affinity Cycles/ Endo Kit Launch

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In collaboration with the most niche cycling kit manufacturer in the business Endo Customs, Affinity is proud to announce the long awaited release of our pro track team kit.  Endo only takes on a select batch of projects each year so we couldn’t be more hyped offering this up to our biggest fans.

So when the first one rolled off the line we asked NYC export and OG Affinity Employee Ben Foster (not the movie star Ben Foster but the fast as shit neo pro roadie) to pick it up right from Endo’s Downtown LA shop. 

Ben got to see the talented folks at Endo Customs work their magic firsthand, before hoping on his bike and testing out the kit in the hills of West LA, taking this series of self-portraits along the way.

A few things to note about our kit and Endo Customs: The kits are 100% handmade in Endo’s small workshop in Downtown LA, they handle all the printing, cutting and sewing in-house, sourcing only the most premium quality fabrics and materials available. The kit is available as both a long and short sleeve jersey and our team bib short.

Our kits are crafted with…
– Italian engineered highly abrasion-resistant fabric with MITITECH high compression technology, featuring 50+SPF/UPF
– Cytech EIT Carbonium COMP HP Chamois
– Laser cut leg band fabric with integrated grip

This kit has been reserved exclusively to our World Championship winning track team and has never been available for public sale. We’re running a two-week pre order and capping it off at the first 50.  So don’t be selfish and make sure you tell your fellow Kissena and Lo Pro riders before they’re gone.

Photography © Ben Foster 2014

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Gevenalle Releases BURD Front Derailleur

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Gevenalle (Formerly RetroShift) releases new BURD (Blatantly Upgraded and Rebranded Derailleur) Front Derailleur (and Chain Guide) just in time for cross season. The new 84 gram short cage derailleur completes the CX 1 and CX2 Shifting System. Coupled with the BURD rear and CX Shifters, Gevenalle comes closer to a complete Cyclocross groupo. MSRP for the BURD Front is $49 and includes Gevenalle’s amazing crash rebuild service, getting riders back up and running in the event of a incident for only $20 including shipping.

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Blackburn Central Series Lights

Your own personal safety beacon of light.
Blackburn’s CENTRAL light series signals traffic in all directions to watch
out, and keep their distance. Take the lane and feel safe knowing you’re seen. These
lights are built to the ANSI FL-1 standard, which provides consistent light performance guidelines
and measurements.

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Central 100 Front
Blackburn’s brightest rear safety light, with a very broad visible beam.
• Built to ANSI FL-1 light standard
• Micro USB charging connection
• Extruded Alloy Shell
• 3 modes: High: 20 lms, Steady Flash: 20 lms,
Blackburn Strobe: 20 lms
• Runtime: High: 25 hrs, Steady flash: 42 hrs,
Blackburn strobe: 76 hrs
• LED fuel gauge/charge indicator
• Silicone mount, 1 size fits all
MSRP:  $34.00

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Central 20 Rear
• Built to ANSI FL-1 light standard
• Micro USB charging connection
• Extruded Alloy Shell
• 3 modes: High: 100 lms, Low: 50 lms, Blackburn Strobe: 50 lms
• Runtime: High: 3.2 hrs, Low: 7 hrs, Blackburn strobe: 21 hrs
• LED fuel gauge/charge indicator
• Silicone mount, 1 size fits all
7053783
MSRP: $34.99

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Modify Watches grows deeper into cycling market

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San Francisco, CA, Modify Industries, Inc.,a San Francisco-based company that designs and manufactures interchangeable watches, announced today their recent collaborations with iconic IBD’s, cycling teams and street cycling heroes.

Following their successful Kickstarter campaign – ‘Mod-To-Order’- Modify Watches can now print-on-demand fully-customized watch designs These are printed and assembled in the San Francisco, CA and Modify is proud to offer the same process to cycling teams and IBD’s.  This control over the supply chain and production enables Modify to service both large and small shops, as well as teams.

“Modify’s entry into the cycling industry and itsculture is a natural extension for our brand and, more importantly, fun for our team.” states Aaron Schwartz, CEO, Modify Watches.  “We want to work with brands, teams and people that inspire us. IBD’splay a critical role for communities, as these brick and mortar shops offer the best resources for people to learn about our product. We are proud to have the opportunity to collaborate with people that we admire.”

Modify has made custom watches for SRAM,Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options. For dealer inquiries please contact Aaron Schwartz, aaron@modifywatches.com

About Modify Industries, Inc.

Founded in 2010, Modify Watches are fun, colorful and affordable timepieces featuring mix-and-match faces and straps. Near endless custom combinations means you can build the perfect “Mods” to match your style. Modify is an industry leader and official licensee of Major League Baseball, Major Leagues Soccer as well as local and national cycling teams and companies.  Their tagline says it all: Show YOUR Colors! More at ModifyWatches.com | @modifywatches

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BLACKBURN ANNOUNCES 2014 RANGERS

SCOTTS VALLEY, CA—July 15, 2014 — Blackburn (www.blackburndesign.com), designer and developer of innovative cycling products and accessories, announced today the induction of four new adventure cyclists into the 2014 Blackburn Ranger “Out There” program. Created in 2012 to embody the culture of adventure, the Blackburn Ranger program supports cyclists that the brand admires on their journeys along the Pacific Coast and the Great Divide.

To continue the legacy and spirit that Founder Jim Blackburn built in 1975, the Ranger program is created from a simple and effective people-and-product-first approach with everything it touches. This no-nonsense style provides in the field product development feedback that gets fast-tracked for future innovation and also places community first; which has always been a fundamental tenet of the brand.

According to Robin Sansom, Brand and Product Manager, “The Rangers are on the front line with our products on a daily basis for months. Their level of focused feedback is instrumental to our product innovation, validation and testing.  We are approaching our third year of the Ranger program and our team is all so proud of the cyclists for stepping up to share their adventures.
Ultimately, the program encourages everyone to ‘get out there.’

Blackburn sent out a smoke signal to cyclists asking for participation into the Ranger program from January– March 2014.  There was an overwhelming response as hundreds of applicants created videos and wrote essays explaining why they wanted to embark on the adventure and become a Blackburn Ranger.  The end result was the Blackburn team choosing four new Rangers that they felt symbolized the sprit of the brand and would carry the torch of the proceeding Rangers. 

Introducing the 2014 Blackburn Rangers

Name:  Chas Eberle 
Route: Pacific Coast

About: 
Chas has been chasing adventure for a long time.  He is currently a student but the majority of the time you can find him at Mt. Baker during the winter teaching snowboarding and in Alaska during the summer supervising a zip line course.   Chas is not in a hurry to complete the journey and has his sights set on epic surf stops and finding as much dirt connectors as possible along the tour.

Name: Eiry Bartlett
Route: Pacific Coast

About: 
Eiry calls the beautiful land of Vancouver home and one of her passions is designing leather goods for her company AARAWORKS.  Her other drive is to
Embark on the road less travelled and have adventure bike/camp become a daily ritual during the long ride to Mexico.

Name:   Sam Harney and Kurt Williams
Route:  Great Divide

About:
Sam and Kurt are long time friends and will be joining forces during their adventure.  The duo will be carrying 100lbs of climbing gear in order to pick off routes during their endless summer ride.  They both live in Bishop, CA and climb as much as humanly possible and plan to continue this lifestyle by bike.  They are in absolutely no hurry to finish the route and their personal success gage will be a combination of miles and how many routes they knock down along the way.

Name:   J.D. Pauls
Route:  Great Divide

About:
J.D. is a returning Ranger, who successfully completed the Great Divide last year and told some fantastic stories along the way.  We welcome J.D. back this year for another adventure, this time along the Colorado Trail, which intersects the Great Divide and is incredibly story worthy.

Name:   Jennifer Schofield
Route:  Pacific Coast

About:
Also a returning Ranger, Jennifer’s journey in 2013 helped to inspire a career change and now she is embarking on a life journey that involves guiding others on their cycling adventures.  We’ll see what this iteration of travel by bike is like for her . . . ice cream will be a part of it.

To follow the Blackburn Ranger adventures go to: http://www.blackburndesign.com

About Blackburn Design
Since 1975 Blackburn Design has been dedicated to designing innovative and reliable cycling products and accessories that are essential to the riding experience. The Scotts Valley based company produces pumps, lights, racks, bags, computers, cages, trainers, tools, fenders and mirrors.  For more information, visit http://www.blackburndesign.com | @BlackburnDesign

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Chrome forged rubber tour

Check out how Chrome shoes are made, have some beer, and a great time.

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Chrome – LTD ARTIST SERIES NOA YALTA

Chrome – The newest edition to our Artist Series features the original artwork of Japanese artist NOA-. NOA- is as humble as he is talented. Typically using oil and acrylic paint on canvas or wood, he’s known for painting live with a style that emulates Japanese line-making. Each piece of art is influenced by the music he chooses to play as he paints, with most of his inspiration is deeply rooted in hip-hop and graffiti. NOA- created this artwork based on the Japanese phrase, “􏰀􏰁” that translates phonetically to Kuromu (sounds like Chrome!) and means Black Fog. These one-of-a-kind Yalta bags come from a 4′ x 12′ canvas and acrylic painting NOA- made. Each of the 8 bags represents a specific segment of the painting where the Black Fog takes on a unique energy of its own. Our Artist Series is produced as a limited run. Once they are gone, they’re gone.
Get yours here!

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Retroshift rebrands to Gevenalle

Cyclocross component maker Retroshift is changing its name and face to Gevenalle, and introducing an expanded and updated product line. Gevenalle, derived from two dutch words and translates to “Give All” reflecting the brands commitment to creating innovative and performance enhancing shifting solutions for cyclocross. The name change comes as the brand launches Hydraulic Shift Levers and Cassette Adapters both designed to address the specific needs of shifting in the mud and dirt. All Gevenalle products undergo testing in a race atmosphere before being brought to market.

“Gevenalle products are the result of a love for cyclocross and desire to offer innovative and problem solving solutions for the sport that road components don’t quite meet. Our products are geared toward the cross racer looking to improve his/her performance with race parts built to better meet their requirements. “We are offering affordable, after market components that better meet the requirements of the muddy carnage we call cyclocross”. -Adam Clement (Founder of Gevenalle)

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Feedback Sports – Pee-WeeElite

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FEEDBACK SPORTS LAUNCHES NEW MARKET SEGMENT

Golden, CO- April, 1, 2014 – Feedback Sports known for high-quality cycling products addresses a growing 3 to 6 year-old childrens’ DIY market with introduction of an elite level bicycle work stand.  

The Pee-WeeElite is a 3-foot tall work stand optimized for repairs on 12” wheel balance bikes. The Pee-WeeElite represents the first of several new products the company is working on for this important demographic of cyclists. According to Feedback Sports Founder/President Doug Hudson, “Youth is the foundation of cycling and keeping a bicycle in good working condition is key to the experience.” In addition, Hudson mentions, “We have seen a trend in children attempting to work on their own bikes but until now there has not been a easy solution. We want to empower kids to be in charge of their bike repairs and get back on the sidewalk quickly.”

Feedback Sports is putting extensive resources behind the project including hiring several new employees and consultants. Feedback’s engineers worked diligently to optimize the design after spending months studying growth charts and focus group data from around the world.  

Jeff Nitta Director of Sales & Marketing mentions, “We think this product is just the thing to spark interest in bicycle maintenance at a young age. There are over 10 million kids bikes sold in the USA each year, so we feel confident when going up against products like the iPad and XBox.”

Sammy Rutherford, Eastern Regional Sales manager simply states, “I’m gonna sell em’.”

The Pee-WeeElite will be officially introduced to the public at the Sea Otter Classic in Monterey April 10-13th at Feedback’s booth #113.

About Feedback Sports

Feedback Sports is a specialty bicycle accessory company, which offers a wide range of high quality works stands, innovative home bicycle storage, precision measurement tools and in-store display products.  www.feedbacksports.com

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