FEEDBACK SPORTS LAUNCHES NEW MARKET SEGMENT
Golden, CO- April, 1, 2014 – Feedback Sports known for high-quality cycling products addresses a growing 3 to 6 year-old childrens’ DIY market with introduction of an elite level bicycle work stand.
The Pee-WeeElite is a 3-foot tall work stand optimized for repairs on 12” wheel balance bikes. The Pee-WeeElite represents the first of several new products the company is working on for this important demographic of cyclists. According to Feedback Sports Founder/President Doug Hudson, “Youth is the foundation of cycling and keeping a bicycle in good working condition is key to the experience.” In addition, Hudson mentions, “We have seen a trend in children attempting to work on their own bikes but until now there has not been a easy solution. We want to empower kids to be in charge of their bike repairs and get back on the sidewalk quickly.”
Feedback Sports is putting extensive resources behind the project including hiring several new employees and consultants. Feedback’s engineers worked diligently to optimize the design after spending months studying growth charts and focus group data from around the world.
Jeff Nitta Director of Sales & Marketing mentions, “We think this product is just the thing to spark interest in bicycle maintenance at a young age. There are over 10 million kids bikes sold in the USA each year, so we feel confident when going up against products like the iPad and XBox.”
Sammy Rutherford, Eastern Regional Sales manager simply states, “I’m gonna sell em’.”
The Pee-WeeElite will be officially introduced to the public at the Sea Otter Classic in Monterey April 10-13th at Feedback’s booth #113.
About Feedback Sports
Feedback Sports is a specialty bicycle accessory company, which offers a wide range of high quality works stands, innovative home bicycle storage, precision measurement tools and in-store display products. www.feedbacksports.com