Marin Bikes announce re-branding and new 2014 line


Today, Marin Bikes California announces an evolutionary leap for the company, including the culmination of robust new R&D and company structure, led by President Matt VanEnkevort.

Respected bike-industry veteran VanEnkevort took the helm as CEO in late 2012 and swiftly began the work of driving Marin forward with the greater resources at his command as a result of the company’s acquisition by a private firm earlier that year. VanEnkevort and the team at Marin have revitalized the company from the ground up and the inside out, driven by love for the brand and the thrilling, majestic landscapes that inspired it. The new direction features crucial advancements, as well as a return to the heart and soul of Marin: bikes designed by a small collective of passionate riders who work and ride hard in order to give the cyclists of the world the absolute best.

“I couldn’t be more excited,” says VanEnkevort. “Marin Bikes California is intimately connected with its namesake, and our people and products reflect this. We all live and ride here, and we love it. We’ve challenged ourselves and dug deep for our fans—our dealers and customers—and we have high expectations for 2014. Not only are the bikes going to be better than ever; we’ve completed and will be launching a full redesign: logo, headbadge, design aesthetics, bikes, Web site, all of it. We’ve built a bigger, stronger company, poured resources into R&D, and embraced platforms like 27.5-inch wheels, the IsoTrac suspension system, and much, much more, offering greater performance and versatility to our riders. We can’t wait for everyone to see it all come together.”

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