“Yumeya” might also mean “sucker”

If you’ve purchased the full Shimano Dura Ace 7900 groupset, you might be feeling quite smug, if a little light in the wallet. But amazingly, you could spend more, and you could be smugger. And I’m not talking about the Di2 Electronic Dura Ace, although that does sound really cool when you’re shifting into the big ring. No, I’m talking about Shimano’s Yumeya range of… well not components, but component components.

Yumeya is apparently Japanese for ‘dream workshop’. I like the idea, but this is literally some gold-coloured bolts to replace the titanium-coloured bolts your 7900 groupset came with, plus a couple of other goodies. Total weight saving across the whole groupset if you buy this kit: 35 grams. The same as a packet of Walker’s crisps. The list price: £300.

Ooo look, wiggle is selling the kit for £269.99. Bloody bargain.

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  1. #1 by Sam on September 1, 2010 - 1:33 am

    I'm trying to think of things which cost about $300 for an ounce, and I keep coming back to the same thing.Mmmmm, where's the Pringles…

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